Artwork & Branding
Getting your branding right.
Which branding method suits your logo, what to send us, and how artwork gets approved before anything is produced.
Branding methods
Choosing the right method for your logo
Print is not always the right answer. The method that suits a leatherette wallet is not the one that suits a fabric wallet or a printed card. Tell us the product and send the logo, and we will recommend the method rather than leaving you to guess.
Screen printing
Up to four spot colours. Best for solid, well-defined logos and larger production runs. Spot colours give the most consistent result across a long run.
Digital printing
For detailed artwork, gradients and full-colour designs that do not break down neatly into spot colours.
Blind embossing
Your logo pressed into the material with no ink at all. It cannot scuff or peel, and it reads as more restrained. Best for a single-colour mark with clear, reasonably bold shapes. Available on the Zip Tour.
Heat transfer
Artwork applied with heat, for designs that do not suit a direct print process on the material in question.
Printed inserts
Printed card that sits inside the product rather than on it. Useful where the message changes between campaigns but the product stays the same, and where you want the product itself left unbranded.
Background colour matching
On fabric wallets, a full colour print can include a printed background colour matched closely to the wallet fabric, so the branded area blends rather than sits as an obvious panel.
What to send us
Send the logo and the product, and we will do the rest
You do not need print-ready files to start a conversation. Send what you have, tell us which product you are considering, and we will come back with what we need in order to proceed.
Vector artwork where possible
Vector files scale cleanly to any branding area. If you only have a logo as an image file, send it anyway and we will tell you whether it will hold up.
Your colour references
If your brand uses specific Pantone references, send them. Spot colour printing is matched to a reference rather than to a screen.
Where it goes
Tell us if the logo has to sit in a particular position, or if it needs to work alongside anything else on the product.
What we will confirm
The available branding area for your chosen product, the method we recommend, and anything in the artwork that needs adjusting first.
How approval works
Nothing is produced before you approve it
Send your logo
Along with the product you are considering and roughly how many you need.
We recommend a method
Based on the material, the artwork and how the product will be handled.
Artwork proof
You see the branding laid out on the product before anything is produced.
You approve
Nothing goes into production until the proof is signed off.
Reorders
Repeat orders run against the approved artwork, so it does not need proofing again.
Ready to brand a product?
Artwork
Send us your artwork
Tell us the product and branding method you have in mind, and attach or describe your logo. We will confirm the branding area and exactly what we need from you.
Enquiring about: Artwork and branding
Or call us on (02) 8209 3394